Typical beauty products were out of the question, since most people stayed at home most of the time anyway. Everyone was either scared to go out, or they were saving money to buy only the essentials.īut for Janet Frederick and Deannee Santiago of skincare company Lulu’s Holistics, the pandemic gave them an excellent opportunity to grow and help other people out during a time of great need.Īs stated earlier, people only wanted to patronize brands that could sell essential goods, including food, water, and gas. On top of the usual challenges of day-to-day operations, entrepreneurs had to combat mobility restrictions and a decrease in demand for their products during the global health crisis. That’s why they are also positioning themselves to tap into the marijuana industry, moving forward to create CBD products for their customers to enjoy.2020 was one of the most challenging years for businesses all around the world. This also gives them the courage to further explore what else they can bring to their customers. Not every skincare company can maintain such high standards, making them so beloved by their loyal customers.įor Janet and Deannee, this was the reason for their unstoppable growth online and offline. They committed to making everything by hand and using only natural ingredients. Through the years, what made their company grow into a significantly larger firm is the consistency and transparency of every product. From a collection focused only on women, Lulu’s Holistics also saw the potential to create men’s and babies’ products.
#Lulu holistics skin
Her soaps, butters, scrubs, and serums work for many common skin conditions, so they’re always in demand.
With her daughter’s help, Janet launched her products and made them known to the entire country and the world. It wasn’t until her daughter Deannee Santiago thought to sell their products online that it became a skincare company.įour years since then, Lulu’s Holistics has become a household name for skincare products not just for people of color but for anyone who wants to take care of their skin naturally and effectively. In fact, Frederick first got the idea of Lulu’s Holistics just because she herself wanted those changes. The idea was to formulate natural and alternative products that are eco-friendly, affordable, and effective. Unlike most competitors, Janet Frederick’s own skincare line was created as a natural solution to skin problems that many people might have. This is the reason why Lulu’s Holistics stays relevant amid the increasing amount of competition. When introducing new products into the market, especially in the skincare industry, it is vital to address real problems. Skincare is becoming an essential commodity of modern human society for those who can pamper themselves or give the love their skin and hair deserve. This means that younger women and even some men are becoming increasingly conscious about their skin, making for an even bigger market for various skincare products.įrom this alone, it can be inferred that the skincare industry is ever-growing to cater to its consumers’ ever-changing needs.
However, what is more notable is the shift of the industry’s target market from older women to a younger generation. ABUJA DOCTOR REVEALS THE UNIQUE WAY TO PERMANENTLY CURE WEAK ERECTION, SMALL AND SHAMEFUL MANHOOD AND INFERTILITY ISSUES WITHOUT SIDE-EFFECTS WITHIN A SHORT PERIOD.
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